Signs Express (Newcastle) helps deliver a particularly important vehicle wrap and a lot of expertise and support…

As anyone who has ever coerced a perfectly flat expanse of printed film over a considerably more complex surface with compound curves and creases will testify, wrapping is something that’s subject more to the feel of experienced hands than anything a book or video could teach. 

Designing wraps arguably follows the same logic. What’s right on the flat-plan or drawing, needs translating into the 3D world so that it all works elegantly, or works at all. Get both design and the practical dimensions right, as the team at Signs Express (Newcastle) is known to do, and your services will be in demand.

Most potential customers who come to Signs Express Newcastle looking for a wrap want just that - a wrap. None are particularly interested in the complexities of making and installing the graphics and they certainly don’t want an involvement in a detailed design process straddling the technical and aesthetic. There’s always an exception though.

Signs Express Newcastle was very recently approach by a designer supporting the efforts of a charitable concern ultimately benefitting the cause supported by the late Sir Bobby Robson’s Foundation - Northern Centre For Cancer Care, Freeman Hospital. Having been personally touched by cancer, Lee Perkins set out to raise awareness and its ever-welcome alter-ego, money, for The Freeman which had helped him beat cancer.

Acts of such personal generosity usually involve a crazy mission of some sort and, on this occasion, it meant travelling in a highly decorated banger of a car from Newcastle to the mission’s start line in Lille, France and thence to Barcelona in Spain taking in the Swiss Alps for good measure, a chunk of Italy and the French Riviera. More details can be found at http://wackyrally.co.uk/crm/team-profile/658

Circling back to the highly decorated banger, a wrap was envisaged by the designer contracted to get the car decorated and he quickly discovered the lack of a hard relationship between what’s simple to design and practical to produce. The Signs Express Newcastle team quickly got its customer set up with a well produced template and surrounded his efforts with as much practical support as possible so the design would work. Let’s put it this way, it’s a work of great complexity that’d compete with the Alps in terms of impact. There’s a lot of detail and it all resolves itself well thanks to the experience lent to the project by Signs Express.

After numerous iterations and adjustments the time came to commit some ink and wrapping film to the endeavour. Metamark’s next-generation premium cast wrapping film, MetaCast MDC got the job and applying it all reverted back to the experts at Signs Express Newcastle. One look at the detail shows the experienced eye that there’s little scope for application errors. A closer look still shows there are no such errors. It’s a typically professionally executed job by Signs Express Newcastle.

Lee’s efforts and the support extended by Signs Express Newcastle to the venture will ultimately have benefitted a very deserving cause in a measurable and practical way. The true value of the exercise though is inestimable. If it motivates further action on someone’s part that tendril could lead anywhere and benefits mankind in general. There’s the real value of raising awareness.