Bence Creative turns on high-octane impact for one of the world’s biggest sporting brands...

Moving a major rock band around the country from one venue to the next involves a lot of people and a considerable armoury of hardware dedicated to logistics and support. The most obvious elements of the whole entourage are usually the huge, branded vehicles that may house both people and the required hardware. Beyond the show itself, the ‘tour’ arriving in town makes a notable impact of its own.

It’s much the same when a major golf event comes to terms with the need to deliver itself and its celebrity athletes and all the support they, and the brand need.

In golf’s case the tour vehicles serve a few needs. In addition to moving the brand’s sponsored athlete’s tools of the trade around, the vehicles are home to impressive hospitality suites, display areas to entertain the visiting (and adoring) public, and workshops with every tool needed to hand.

The workshop itself will be responsible to fine-tuning and maintaining the athletes’ equipment. Golf’s elite will expect their club sponsors to be able, during tournaments, to make fine adjustments and repairs to keep them performing well. That’s often done on a per-course basis.

Taylor Made is one of the industry’s biggest names and its clubs are out there and in the hands of some of the world’s best-known professional players. It is a company at the leading edge of the technology-led development of the sport and one of its major brands. Taylor Made found its way to the doors of Bence Creative to have its tour truck turned into a rolling billboard promoting the company and all that its reputation stands behind.

Bence is no stranger to the needs of companies fielding highly specialised vehicles for application in areas as diverse as the provision of emergency services and, well, keeping a major golf entourage in good shape. The company has a competence in vehicle body manufacture and conversion that’s known internationally and its respected livery graphics division - Bence Creative.

The team at Bence was sent a complex suite of design files and data for the Taylor Made tour truck and it first job was imposing the design on the vehicle so that it could be manufactured and applied. The 2025 Taylor Made campaign graphics are impactful and elevate an already stellar golf-brand. The Bence team’s work is evident from the first stroke - the whole livery is applied in single horizontal strips so there are no vertical joins uncomfortably punctuating the lines of the vehicle.

The whole job is an inside and out affair. The external aspects reflect the livery branding and 2025 promotion. Inside, identity continuations and ambient graphics dominate. The impression overall simply radiates stature, substance and quality in itself, and this favourably halos the apex-brand that is Taylor Made.