Okehampton based Pid Signz makes a statement with MetaCast MCX…

Mark Watts and Sons Ltd. is a specialist roofing contractor based in North Devon. The company’s customers include residential, commercial and industrial clients and can involve anything from lead-work and flat-roofing to landmark-scale architectural statements. Needless to say, Mark Watts’ services are in demand and it has a quite a big catchment to get around. 

Pid Signz, itself based in Okehampton, has been supplying Mark Watts’ fleet with graphics for quite a while and the latest job to come the way of Mark Pidington and his team involved a new, Ford Van. The job would have proceeded on a business-as-usual basis, but more-or-less at the last moment, the client suggested it was perhaps time to consider something new.

Pid Signz is fortunate in having a clearly very capable design team and so proposed a livery that delivers very high legibility and that involves elements of the customer’s logo in a particularly creative way. The van’s flanks feature a couple of major design elements at scale which normally feature in a minor role in the logo. Those elements now form the major part of the creative emphasis.

The Van’s front features a wrapped bonnet with applied elements depicting the customer’s logo and the rear is alive with a picture of highly textured slate and a roofing tool together with all the sub-billing given to contact details and the scope of works undertaken. 

The customer loved the design and went for it. The completed van serves its role as both a moving billboard and a great looking static promotional device when it’s on site. It’s a quite brilliant livery no matter what vantage point it’s seen from.

Pid Signz turned to Metamark for the materials needed to do the job. The elements on the vehicle’s flanks are rendered in Metamark’s new premium quality cast colour-change wrapping film - MetaCast® MCX. Colour is a core feature in this new material range and the job features both the range’s Obsidian Black and Pure Iridium Silver in a very tasteful counterpoint. Ever-changing ambient light and MCX colours were made for each other. The graphic come alive with light and shade and the potency of the colours just pumps out.

MetaCast® MDC was used for the rear. This MD-Class printable digital media does a great job of resolving fine detail and really lived up to its billing with this job. The slate is rendered just a little on the cool side of the grey spectrum contrasting well with the other elements in the design. Metamark M7 was used for the cut-and-applied elements of the design. 

Mark Pidington, Pid Signz’ MD has some good things to say about the company’s experience with Metamark’s new wrapping film, “We loved working with the MCX,” he said, “it has a real quality feel about it and it’s clear that it’s designed for specialist vehicle applications. The colours are great and the experience of handling and applying it really distinguish it positively from other films we’ve used.”

That emphasis on quality is important. When you stand back and look at the Mark Watts van, it’s a product of highly developed design skill, top-quality production and expert application. It radiate quality and class. A great result for Pid Signz.