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You’d be forgiven for thinking chimney sweeps are not much in demand these days. Think again…
Thanks in part to a really clean and crisp van livery supplied by Monmouth based Chillipepper Signs, Johnny The Sweep is well known in the town and beyond. Just as well. Sweeps don’t just relieve constricted chimney of the soot that would otherwise impair their function, they’ll knock out a bird’s nest here and there, service stoves, and even fix monoxide alarms when asked.
Like any other trade calling on sites to provision a sevice, any self-respecting sweep needs a van. In the case of Johnny The Sweep, he came to his local signmaker, Chillipepper Signs, with a very well developed design presenting his business. The Chillipepper Signs team set to work transposing it elegantly to the complex surfaces of the vehicle.
The livery demonstrates again that, with modern hardware, versatile materials, and a very accomplished sign-designer aboard, there’s no need to confine graphics to the panel boundaries that would at one time have promoted a business in name alone and maybe added a phone number. Instead, Johnny’s very attractive business ID uses the van like the canvas it is.
The text elements are large and very crisp presenting a clear contrast with both the panel work of the van, and the pictorial element depicting, in silhouette, a sweep, complete with top-hat and brush. Details? They’re on the door. The whole design sits so comfortably on the van and leaves the observer in no doubt whose business it promotes.
Covering the van as it does, the material elected for the job had to be conformable and work well with ink. The Chillipepper team used MetaWrap MD-X for the job and laminated it with a protective layer of MG-X. We think the result speak for themselves.
Chillipepper Signs’ work for Johnny The Sweep makes another very potent point. You don’t need a fleet of fifty vehicles to justify commissioning a head-turning vehicle livery. All you need is one, and the services of a very capable sign company.
Great work Sally, Ross and Team.
With code
METANEW0224