Good news travels well it’s said, and so does a great product. Metamark is no stranger to international business, with its products being specified and freely chosen by brands and by signs and graphics producers around the world. Most notably, though, MetaWrap MD-X has just had a wonderful show debut in the United States at the Northeast States Sign Association exhibition in Hartford, Connecticut.
Metamark was fortunate in having secured the services of Jeff Chudoff at the show. Jeff is a very experienced American Wrap Artist and he and his team put MetaWrap MD-X through its paces at the well-attended event. Jeff created a challenging wrap for the exercise. It featured a design that left no hiding place for application errors and that wouldn’t flatter a poorly printing material either. MD-X and Jeff rose above those challenges.
Metamark has always been confident of MD-X in the wrapping role it was designed to fulfil. To have it tested in the hands of one of Jeff’s experience presented a chance to see the material extended to its useful limits. In the event, the MD-X wrapped vehicle looked every inch the celebrity on wheels Jeff had envisaged, and the material performed without a hitch.
Jeff later said that MD-X felt as though it shared application characteristics of other leading wrapping films, somewhat validating Metamark’s design goals for the product. Leading edge performance aside though, Metamark is expecting American signs and graphics producers to flock to MD-X as it makes jobs more profitable for them and more affordable for their customers.
Great products usually reflect a very specific design intent. MD-X does. It was formulated to satisfy performance parameters set by wrapping that no legacy film was addressing. That need is a truly international one. America’s Wrap Artists are among the world’s most creative and accomplished. They’re inventive too. MD-X gets a thumbs up and a welcome so enthusiastic on the East Coast, that we swear we could hear it in Lancaster. Lancaster UK, that is.