Elite Signs and Graphics pull out all the stops and delivers a utility voice livery that’s anything but same-old same-old…

Think about this for just a moment. The last time you saw a road-sweeping vehicle, chances are it failed to make a big impression, probably because it was rather plainly adorned, if at all, and it failed to get itself written into memory. That happens a lot with heavy, utility based vehicles.

Laymak is based in South Wales and among the services it extends to its customers is road-sweeper hire. The vehicles come complete with an experienced driver and they’re called upon by groundworks contractors and others to help keep roads clean while works are in progress. Like most other vehicles of their type, Laymak’s wore a basic brand livery involving the company’s logo but little that really turned heads.

Elite Signs and Graphics, based in Bridgend, was consulted and asked to propose something to make these hardworking vehicles more noticeable, more memorable, and more effective at promoting their availability. Having worked with Laymak before, the Elite team hit the ground running and came up with a really audacious design that got the thumbs up without revision.

Elite’s design depicts a dragon, Welsh of course, teeth bared and literally clawing its way out of the sweeper’s waste containment tank. The metal comprising the tank is ripped to shreds where the muscular dragon has rammed its head through and it torn like tinfoil where the claws are shown penetrating. There’s a lot of detail in the cartoon-like rendering and it’s got a feeling of real depth and dimension thanks to the subtle shadow detailing.

Once seen, never forgotten - but then, that was the idea all along. 

The sides of the vehicle are comprised of flat and gently curved sections and so the Elite team reached for Metamark MD5 laminated with MG-700 for its amazing print. This job it all about poppy, in-your-face colour and lots of it. MD5 delivers that, and then some.

What Laymak now has represents a real transformation thanks to Elite Signs and Graphics. It’s more than just a new livery. It’s a new type of livery whose style is not typical for vehicles of this type. It turns something quite anonymous into a real event, a vehicle that’ll be remembered. 

Elite Signs and Graphics continues to build on a rock-solid reputation for inventive and effective vehicle livery and branding. The company handles fleet work of course but its services are well within the means and reach of small companies with big ideas who want to get their name out there. 

We can’t wait to see what’s next.