Venture Signs delivers a pair of post-panel signs that are ‘right’ down to the smallest detail…

Lincoln based Venture Signs has earned and cultivated a reputation among its customers locally and further afield for getting the details right in the signage the team designs, manufactures and installs. Those details help distinguish Venture Signs’ work from ‘signs-as-usual,’ and attract a lot of business to the company through recommendation.

Among the most recent jobs undertaken by the team at Venture Signs is a pair of beautiful post-panel signs which promote the Old Rectory Spa, a wellbeing retreat. The signs feature a minimal design whose layout and proportions were worked in-house by Venture Signs, colour-ways that were very tightly prescribed by the client, and construction details that exemplify the meticulous approach that defines Ventures Signs’ work.

Instead of heading for the phone to order a stock post-panel blank from a trade supplier and settling for a near-enough powder-coated finish, Venture Signs started with a sapele board. The wood was prepped for paint that the team colour-matched to the client’s requirement and then given several coats to establish a durable, weather-resisting finish and background for the sign’s graphical detail. The framing element is made from sapele too and painted in a very attractive contrasting colour.

The cut-and-applied graphical detail and lettering are made from Metamark MD5 protected withMG-702, the material’s matching laminate in matt. Venture Signs first produced test prints to establish that the client’s prescribed colours were accurately matched, and, having achieved the match, printed ‘colour-blocks’ on the MD5. The printed MD5 was then laminated with the MG-702.

The laminated material was loaded into Venture Signs’ cutting plotter and the vectors defining the lettering and the thin bordering box were cut and applied to the painted panel. This technique yielded perfectly colour matched elements that look very sharp thanks to each letter being sat discretely on the background and not contained in a printed panel.

The logo is similarly produced and is sat on its own island of material creating an element of dimensional interest within the overall sign. The whole assembly is wonderfully simple, yet legible and very attractive.

The sapele will ensure that the Old Rectory Spa sign goes the distance and stays looking good for years. Venture Signs used aluminium posts for longevity and long-term reliability.

Post panel signs are easy to make using ’systems’ with minimal component counts and the results of doing so tend to look ’systemised’ as a result. Venture Signs work for The Old Rectory looks highly individual because that’s exactly what these signs are. It’s a great example of Venture Signs’ craft-based skills and ‘right’ down to the last detail.