MD5 MAKES A ROOM FOR A VIEW
Abbey Wharf in Whitby is a marvellous destination that pulls diners in from many miles around to sample the best that Whitby offers in fresh seafood and other fare. Situated in a very imaginatively repurposed wharf building, and overlooking the water and lifeboat station, the restaurant’s best aspect can’t really be appreciated by foot traffic. Unless passers by are familiar with the place, they wouldn’t have much idea of the Tardis-Like experience that awaits upstairs from street level.
Rob Lamerton and the team from Whitby based Vinyl Signs Whitby were tasked by the wharf’s owners to see if a window at street level with nothing much behind it could be re-tasked to promote the restaurant above the overhang protecting the window. There’s a lot to promote. The food’s one thing, the atmospheric situation aloft and the view from there are another.
Rob and the team proposed using the window as a proxy for a promotional transparency case and putting within its panes a matrix of professionally commissioned photographs offering what amounts to a static panorama of the restaurant upstairs. The idea was well received and the photographs taken.
To create the ‘transparencies’ the Vinyl Signs team printed the photographs on Metamark MD5 Clear and backed the prints with the same material in white. The prints were applied inside the windows panes and some lighting provided so that the prints could be seen when darkness fell. It worked brilliantly.
Now passers-by have an eye-catching ensemble of prints to secure attention where there was once a common-or-garden window. The display leaves the viewer in no doubt that there’s an amazing space awaiting them upstairs and that some of the best food in a town famed for its seafood is there for the asking too. Job done.
Vinyl Signs Whitby is well know in the town and its work dots the landscape there wherever you look. When it comes to using the power of digital print for imaginative purposes, the company isn’t found wanting. It’s well equipped, knows how to use its hardware and it’s not phased when something different comes its way.
Looks good enough to eat, Rob.