CLASSIC QUALITY WITH MD5 & M7
If you want a vehicle livery to deliver a big and pretty-much instant impression these days, thoughts seem to turn to wraps. After all, there’s a lot out there competing for the attention of a limited number of eyes and it’s forgivable to think that the focus is going to gravitate to the subject that shouts the loudest. Without disagreeing too loudly with that idea in general, we’d like to challenge it anyway and bring to the table some evidence that speaks for itself in the shape of a recently delivered livery from Jonathan Dudley and his team at Milford-Haven based D-Sign Studio.
D-Sign Studio is a popular destination for businesses and trades looking to get the message out with a livery and more popular still among those who’ve had work done before. One recently returned customer also happens to be a neighbour who occupies the industrial unit a few strides from D-Signs’s. On this occasion, he came with a new van and a basic brief along the lines dictated by previous jobs.
The business the vehicle needed promote belongs to a carpenter. The long standing design the business uses to get its name out had already being doing a great job long before the advent of digital print and wraps. The design is little more than an arrangement of lettering with a couple of simple graphical devices illustrating the tools of the trade. It calls back an age when such liveries would have flowed from a brush held by someone with a sympathetic eye for lettering and layout. The work of a craftsman, promoting the work of another craftsman, in other words.
The D-Signs Studio team have succeeded in capturing the era and radiating ‘craftsmanship’ using modern media. The graphical devices are printed on Metamark MD5, contour cut post-print and then applied to the vehicle. The lettered elements are realised in Metamark M7 Black and Silver SignVinyl in a period face with a beautifully even pin-line adding a bit of snap and contrast. The effect in its sum total is both striking and sympathetic with the intent behind it. It’s not a wrap and it doesn’t pretend to be.
D-Sign Studio’s customer’s market is peopled with businesses and individual who don’t buy what’s made per-se, but rather shop for how it’s made and how well initially. They buy into the abstract concept of craftsmanship that’s reflected in an era that’s arguably past. In evoking that era in a livery design, D-Signs’ work appeals directly to the sentiment and does a tacit job of radiating quality. This is a livery that works on many levels.
Getting attention is one thing. Evoking the right sentiment another. Come to D-Sign Studio and this livery says you can do both.