SELF PROMOTION WITH MDX and MD5
Signs and graphics producers walk a bit of a line when it comes to self promotion. On the one hand, they’ve got access to all the right technologies and materials that are used in the art, and deep creative reserves too. On the other hand, what any sign company produces in the cause of promoting itself had better look good because very critical eyes are going to see it.
It isn’t just the technical and creative elements that are harshly judged when signs and graphics producers get stuck into doing their own work. When anything’s possible, the temptation to do it all gets the better of some. The results is over-detailed, confusing, and bordering gratuitous. That’s not an accusation that could be levelled at a little van that’s out there as we speak and busy promoting the fortunes of Suffolk based Creative Penguin.
It’s worth pointing out that there nothing particularly interesting about a small van per-se and nobody is going to pay it any attention at all as it goes about its business. That changes though the minute a creative bunch like the team at Creative Penguin get the juices flowing and dress up the anonymous looking motor in a tasty wrap.
The team’s design for its own vehicle is grounded in a field of colour - no banding here by the way, and bought alive with typographic elements lifted off the background with ever-so-subtle shadowing. Less subtle, but just as effective, is a design feature that makes it look as though the wind-driven wrap is peeling away from the front quarters. There’s a bit of very subtle print-cut-apply action going on in the blue areas of the vehicle where the OEM paint shines through. The big penguin logo looks out over the rear arches and on the bonnet. The whole ensemble has really got it together.
The livery does promote specific elements of Creative Penguin’s work without resort to shrieking it out in migraine-inducing bullet points. Instead, it’s casually voiced in a relaxed looking script that says just as much as it needs to. Overall, a very nice job.
Metamark MD-X was used by the team at Creative Penguin for the bulk of this little head-turner. There’s a bit of MD5 printed cut and applied mixed in where it made sense and, just to give some elements a bit of added pop, MD-RF Reflective takes a bow as well. Application is first class. It’s a transformation - nothing less. The MD-Class digital print quality shines bright.
Creative Penguin is adding new vehicles to its fleet soon and is already considering the challenging of making the vehicles work. The little van is quite an act to follow and the new vehicle’s going to be no less impressive says the team.
Make sure you share it when it’s done guys.