QUALITY FIRST – M7 / MD5 & GOLD POLISH
Good news travels even faster than bad and when it comes from next door it obviously doesn’t take long at all to get there. The fitting and installation team from Blackpool based Links Signs and Graphics was on site completing works for a recently opened tea shop in the town when word reached them that the shop next door could use a bit of Links’ magic too.
The shop in question is a tattooing business. In recent years, interest in tattoos has grown impressively and gaps in most high streets’ roster of businesses have been filled with studios. The owner of Seventh Wave was looking to put the studio’s name on the map and the shop’s neighbour had no hesitation in recommending Links Signs and Graphics.
Tattooing is an art-form and its practitioners are artists. No surprise then that the brief arrived at Links Signs in a highly developed form from lettering to layout. The design presented is nothing less than impressive and very evocative. It’s a real departure from the red-and-black tribal branding that anchors a lot of such studio’s IDs.
Seventh Wave casts itself as offering ‘modern electric tattooing.’ Exotic offshoots of the art excepted, all tattooing is electric these days but the assertion plants Seventh Wave in an era. A fully rigged galleon owns the upper quarters of the design and ornate waves lap around it and the gorgeous text elements in two upper-cases touched with other ornate details. It would look sensational committed to skin and, thanks to the Links Signs’ team’s work, it’s nothing less than that as part of the man-made landscape.
The gold detail is rendered in cut and applied Metamark Gold Polish and its applied inside the glazing. When applied well, as it is here, this material is visually difficult to distinguish from traditional gold leaf. It looks brilliant.
The lettering is cut and applied Metamark M7 in two colours and it seems to occupy another plane thanks to the design treatment. It’s perfectly applied and perfectly counterpoints the gold elements of the design too.
The shop’s door features another work in cut and applied Metamark Polish depicting the rigged galleon at anchor. It sits under a stylised arrangement of a setting sun and a palm moving in a breeze.
The fascia signing features an acrylic disc mounted on stand-offs and there’s an echo of the dominant design printed on Metamark MD5-A applied to the disc’s rear surface. It sits proud of the fascia graphics and adds its own dimensional accent to the sign.
As an ensemble, Links Signs work is a perfect reflection of the business it’s promoting. Beyond the message itself, its legibility and the stunning design, there’s an overarching aura of class and quality. It’s a masterful piece of work and it answers to the very high ‘quality first’ standards that Links Signs and Graphics sets itself.
August 2020 marks the thirteenth year that Links Signs and Graphics has been in businesses. The sign and allied industries are well known for churn and mobility but the Links Signs team today is only distinguished from the one it started with by its size. People who join the team tend to stay with it. The sign-scape in Blackpool and further around is all the richer for the work that Links has contributed.
Congratulations Shaun, Carl and everyone on the Links team.