Word of mouth is a pretty powerful thing and it predates the advocacy of social media and other forms of endorsement by centuries. Despite the reach of social influences, one person asking another for guidance toward something, still produces a response with the weight of a personal recommendation behind it. And when the answer is repeatedly the same despite shopping the question around, it’s taken seriously.
PT GAS SERVICES got itself a new van and decided that it could do a good job of advertising the company if it was fitted with a suitable livery. So they did a bit of thinking. Then asked around. ‘Turner Signs’ was recommended time and again and so the company got in touch.
Curt Turner and the team at Barnsley based Turner Signs find a lot of work makes its to the company’s door on the basis of personal recommendation, and so welcomed the call from PT Gas Services when it came. By the time the two companies got to meet, the van had been on the road for about a year. Despite that, the job needed doing ASAP.
The team at Turner Signs has skills that trace to the days when paint and brush were the tools of the trade and the flip side of that coin is that the company sets itself extremely high standards when it comes to the use of type, the balance of layouts and the impact of the overall impression its work creates. What that means, in practical terms, is rather than simply ‘put’ things on the side of vans, consideration is given to the way design leads the eye and the flow of a livery and its elements.
Turner Signs’ work for PT Gas Services is an outstanding example of what happens when today’s materials and production technologies meet a traditional attitude to quality and design. It’s a really beautiful piece of work.
The design simply flows over the flanks of the vehicle, softening its panel junctions and imparting a more dynamic feel to the chunky proportions of the van. The colours do their job too, raising the temperature where needed and bringing an emphasis through contrast to the simple branding.
It’s difficult to reconcile the livery, when seen, with the fact that the ‘fleet’ comprises but one vehicle. The job the livery does is to promote its owner into a sphere where the trades are held in great confidence by potential customers. Or put another way, it really promotes the client’s business.
Curt Turner and the team at Turner Signs used MetaCast MDC for its work and it’s protected from all that’ll come its way by a layer of MGC Laminate. Metamark’s next generation cast wrapping film, has clearly done a great job in the experienced hands it met at Turner Signs.
As we’ve agreed, word of mouth is still a pretty powerful thing. If anyone should enquire of PT Gas Services, ‘who did your van,’ Turner Signs is sure to attract another recommendation for its work.