FLOOR GRAPHICS MADE EASY
The very notion of putting designs, patterns, pictures and advertising on floors isn’t a new one. Unless one is in the great outdoors, chances are there will be a modified surface of some sort or other underfoot. Floors have to be easy and safe for pedestrian traffic to walk upon. Floors have to be possessed of very hardwearing characteristics. Floors have to be attractive too.
By virtue of the need for extreme durability, anything put upon a floor has, traditionally, to be rated to last for many years. Putting down anything temporary then was not considered an option until recently. Then, floor graphics came along.
Floor graphics enable sign and graphic producers to deliver graphics that literally adhere to floors. To see a graphic on a floor is to agree that the medium is impactful. To use one in the course of promotion an event or product is to agree that the results are great - they do get noticed. To produce floor graphics, that’s another matter completely.
That’s changed. MetaWalk MD-MW is here.
MetaWalk MD-MW is a remarkable material from Metamark for making floor graphics. And for making floor graphics easy. Unlike so-called floor graphics ’systems,’ MD-MW is a single component floor graphics material. You print it. You apply it. That’s about it.
The product is highly textured so as to offer a slip resistant surface for pedestrian traffic to negotiate. It’s also an MD-Class Metamark Digital Product so it prints brilliantly using all modern digital ink species. MD-MW is opaque to the extent that strong under-colours won’t show though the print when the material is applied. The adhesive system used on MD-MW is perhaps its most remarkable feature.
MD-MW’s adhesive is designed expressly for temporary application to smooth flooring surfaces. It adheres readily to the surface, builds to a reliable ultimate bond, and, when the time comes, it removes cleanly staying on the material when it’s taken away.
Smooth flooring isn’t the only surface waiting to welcome MD-MW with open arms. It works brilliantly on short pile carpeting too. That capability opens a whole new realm for floor graphics and the creative ideas that are sure to flow.
Print and Apply. Floor graphics made simple. By Metamark.