ROOTED IN TRADITION WITH M7
Botham’s bakery has been part of Whitby’s business establishment just a little longer than SD Signs. Botham’s first got got to grips with its business and its founding in 1865 but Whitby would have to wait a while for SD Signs to appear. When it did however, it quickly grew and is now delivering imaginative and creative signs and graphics in the locality and beyond.
Botham’s very recently gave Sean Danby and the SD Signs Team to demonstrate its capabilities by delivering a brief to attend to the needs of an existing projecting sign. Far from being business as usual, the projecting sign needed to be refurbished with modern materials while retaining the character of an era long past.
The projecting sign in question is a long established work of art and it’ll be familiar to everyone in the town. Comprising an oval-like panel secured at its edges within a framework fabricated in embellished wrought metalwork, the sign is rooted in the period beyond its making and sensitive to modern interference. Renovation of the tired looking sign would have been difficult to the point of being completely impractical in-situ and so SD Signs removed it and took it to a more comfortable working environment.
One of the great things about old signs made from wrought metal is that weathering just serves to impart what we regard as character today. Working on such signs is a question of balance. Material that’s badly corroded needs to be attended to but not to the point where the sign starts to look as though it were made yesterday.
SD Signs’ restrained recovery of the metalwork has given the whole sign a protective coating of a modern, durable enamel that doesn’t impart much more than protection. The sign still looks like the work of art it was before SD Signs got to grips with it, and that’s the whole point. It looks beautiful.
The sign panel needed replacing and SD Signs has again done a wonderful job of delivering a solution that casts the sign in the right character. The panel is securely wrapped and covered in a durable layer of Metamark M7. It’s a spot-on shade of midnight blue drawn from the latest product swatch. Seen in the context lent to it by the metalwork, the effect is 100% convincing. The contrasting design elements are cut and applied Metamark M7 too in gold. The ornamentation in the design reflect the wrought work and the whole ensemble now looks forward to years without any further work being needed.
The SD Signs team installed the restored sign to its rightful place overlooking the pave underneath and Botham’s again is graced by something emblematic of its heritage. It halos their brand and products and announces to one and all that Botham’s is open for business.
Nice sign Botham’s. Great work, SD Signs.